Since September 2021, I have been working a full-time job as a Product Designer at Amdocs XDC (Experience Design Center). Over the past three years, I have contributed to design teams engaged in diverse projects spanning the realms of product design, delivery, services, and demos.
XDC, the Experience Design Studio of Amdocs, serves as the department responsible for the Vast majority of user experience projects across the organization. Over the past three years, I have contributed to several high-impact initiatives:
2021:
1. Organizational Portals: As a team member during Amdocs' 2021 "Make It Amazing" campaign, I had a role in enhancing the entire internal systems of the organization. Specifically, I was part of a small team of designers to conceptualize and design user experience (UX/UI) flows for new internal systems, used by hundreds of users (Company employees).
2. Product Uplift: also as part of the "Make It Amazing" campaign, I contributed to the UI transformation of old organizational systems. I had a part in the rebranding efforts for three of these systems, aligning them with contemporary design principles and elevating their overall user experience.
2022:
3. Product Design: Specializing in tech solutions for the Telco Industry, Amdocs collaborates with giants such as Claro, AT&T, Vodafone, T-Mobile, Verizon, and more. In a team of 6 designers, I played a role in creating a complex product for the telco market. Operating within tight timelines, I focused on creating UI/UX flows using an evolving design system, collaborating daily with developers, solution teams, and product teams. The project achieved remarkable success, garnering widespread recognition across the organization.
4. Conceptual Product Development: Collaborated with Amdocs' internal client to conceptualize and create a new product aimed at enhancing operational efficiency within the organization. As a member of a small group comprising a Design Lead, UX Designer, and Project Manager, I was responsible for the whole UI design and concept of a complex portal.
2023:
5. Delivery Client Project: In this Project, I had the responsibility for benchmark research and played a key role within a design team aimed to develop a new digital portal for Arsenal FC (See dedicated Project page here).
6. Demos: As part of pre-sale processes, I worked alongside the "Innovation Lab" and sales teams to Custom existing products and present concepts for specific sales processes. Throughout these projects, I designed dashboards, story flows, and business presentations.
During the last Quarter of 2023, A gen-AI Hackathon-winning project I was part of its creation turned into a concept product for the Finance industry and demoed to lots of customers in that market. I played a key role in the rebranding and pre-sale process.
you can find the full use case of "Octi" Here
another very valuable and challenging concept and pre-sale process took place during the last quarter of 2023 for the Philippine corporation PLDT. at that project, a Super-app concept was presented. this use case can be seen here
2024
During the last year, I have been working on the designs of a new B2B Product for Openet: a company purchased by Amdocs that provides back-end and integration services to large communication companies. its products enable the management of its customers' catalog products, projects, and packages for purchase by end customers.
Cross Roles
7. Professional Guilds: Within the day-to-day routine at XDC, I participated in various roles, including serving on the social media team in 2022 and contributing to the Gen-AI research team in 2023. Additionally, I took a key role among the guild members, organizing and overseeing a "Gen-AI Hackathon" within our department. The objective was to explore innovative solutions for the company by leveraging Gen AI technologies in new product development.
Prototype and animation Focal Point: Since October 2023 I have been the Focal point among my team (about 60 designers) for prototyping and micro animation across our design projects. As part of this role, I conducted workshops that I built from scratch to train all team members in working and dealing with prototype tasks in Figma and its parallels.
